Simple, not Easy

In a world dominated by meetings and endless conversations, one simple yet powerful tool often gets overlooked: writing things down.

It sounds basic—too basic to make a real difference. But time and time again, I’ve seen teams overcome bottlenecks, resolve confusion, and gain stakeholder buy-in simply by committing their thoughts, decisions, and concerns to writing.

Why does something so simple feel so elusive? Because while writing things down is easy in concept, it requires discipline, clarity, and intention.

It is, in reality, simple but not easy.